CGA Logo Usage
CGA Nova Scotia, along with CGA Canada and the other 12 provincial and territorial affiliates, adopted a logo/wordmark in 2001 that will be used by the national, provincial and territorial affiliates to continue to build awareness of the designation.
The mark was chosen to symbolize the progressive approach of certified general accountants (CGAs). It also helps to distinguish CGAs from other accounting designations.
Authorization to Use
All members of the Certified General Accountants of Nova Scotia who are in good standing, may request from Stana Colovic authorization to use the logo/wordmark for the restricted purposes set out in these guidelines.
Terms and Conditions of Use
The CGA logo/wordmark is owned by the Certified General Accountants Association.
The CGA logo/wordmark may only be used as outlined in this guide.
CGAs have no rights in the CGA logo/wordmark other than those granted in these guidelines. Such rights cannot be reassigned.
The CGA logo/wordmark may only be used for purposes that conform with the
Code of Ethical Principles and Rules of Conduct.
CGAs may use the CGA logo/wordmark only in ways that do not contravene any of the rules or regulations of the Certified General Accountants Association.
CGA Nova Scotia, CGA Canada and the other provincial and territorial affiliates are not liable in any way for issues arising from usage of the CGA logo/wordmark by CGAs.
How to Use the CGA Logo/Wordmark
Configuration and Clear Space
The combined elements of the symbol and wordmark, and their specific relationship to each other, present the core identity for the Certified General Accountants of Nova Scotia.
Specifically, when reproducing these logos, the word-mark for the association must be treated consistently.
To make sure our logos are not accidentally misrepresented, they are surrounded on all sides by a specific amount of clear space. This clear space is defined as the height of the letter “G,” on all sides of the logo. When the logos are reproduced this area must be kept clear of all graphics or copy except on pre-approved low-contrast backgrounds. This clear space must be maintained when the logos are placed against an edge.
Minimum Size
Minimum size for our logo is 7/8" in height.
Imagery
The ideal image for CGAs and the Certified General Accountants of Nova Scotia:
is dynamic and has movement
features more than one person interacting
is in high contrast black and white
it positive and engaging
shows a diverse group of people
is authentic and not overly posed
has an editorial feel
Colours
The colours that appear in our logo represent our unique visual identity PMS 286 is the master corporate colour. The secondary colour palette supports the corporate blue, including PMS 306, PMS 432 and PMS 138.
Font Usage
The fonts we use in our communication materials form an integral part of our identity. Consistent use of our typefaces improves recognition in the marketplace and the effectiveness of our communications. All printed materials should appear in Franklin Gothic Demi, and all electronic communications (faxes, letterhead, memos, e-mail, website) are to appear in Arial.
Logo Colour Usage
To ensure consistency of all communications, logo usage is only permitted to be printed in full colour for coloured documents and in black and white for one-colour documents.
Improper Logo Usage
Do not rearrange or scale the individual brand elements or alter the relationship between them. Do not substitute a font in the wordmark. Do not alter, distort, or animate the logos, and never attempt to redraw them.
Unacceptable Applications of the Logo/wordmark
- The CGA logo/wordmark may not be printed on complex backgrounds or photographs that distort the legibility of the mark.
- The CGA logo/wordmark may not be used as a pattern or as a graphic element in a design.
- Neither the letters "CGA" nor the curved line as rendered in the logo/wordmark may be used separately.
- The typeface of the CGA logo/wordmark may not be altered.
- The CGA logo/wordmark may not be used at any other angle than originally designed.
- The minimum clear area may not be impinged upon by photographs, text or graphics.
- The CGA logo/wordmark may not be distorted in any way.
- The CGA logo/wordmark may not be used with any other graphical elements (lines, outlines, etc.).
- The CGA logo/wordmark may not be used within text; i.e., as a substitute for the designation abbreviation "CGA."
- The CGA logo/wordmark may not be used on any commercial product or publication that directly or indirectly implies that the content is endorsed or associated with CGA Nova Scotia or CGA Canada.